Public Relation Manager – Introduction & Salary

Public Relation Manager – Introduction & Salary

This post was most recently updated on September 13th, 2022

Digital marketer specialists that specialize in email marketing make up a significant portion of the team.

Without an email marketing specialist, a digital marketing plan is nothing. These people are familiar with the technical aspects of email marketing, such as driving traffic, obtaining conversions, and cultivating relationships with both new and old customers.

But what is an email marketing specialist and what does he or she do?

What is an email marketing specialist?

A digital marketer that concentrates on developing email lists, generating emails, and nurturing prospects through written interactions is known as an email marketing specialist.

These professionals use email automation software to send out email blasts, newsletters, and other communications with the objective of growing brand awareness and establishing a company’s position in the market.

What exactly does email marketing specialist perform?

An email marketing specialist’s responsibilities are diverse. From using automation technologies to crafting emails and even talking one-on-one with audiences, all email marketers should expect a set of activities.

The following is a more comprehensive list of expert email marketing specialists’ tasks and responsibilities. Professionals in the field of email marketing are tasked with:

• Developing and tracking a diverse range of email marketing campaigns
• Ensure that email designs and layouts are optimised, user-friendly, and mobile-friendly.
• In and out of email templates, double-check important messaging.
• Requesting visuals from designers
• Putting together email lists
• Getting rid of email lists
• Protecting email databases in preparation for future campaigns
• Keeping track of emails
• Product orders are placed
• Creating digital ads
• Tracking and analyzing campaign results

This is only a sample of what email marketing specialists may expect to do throughout the course of their careers.

What are the advantages of hiring email marketing experts?

Email marketing is a cost-effective marketing strategy. As a result, email marketing experts are crucial since they can drive these results in the most direct way imaginable. 

Email marketing experts create programs that promote brands and increase visitors. They will be able to consolidate their position in the competitive market and ensure that their brand generates results in the short and long term as a result of this.

This demonstrates the widespread use of email in today’s world of communication. It’s a booming market that businesses must take advantage of in order to secure the leads that will help them develop.

These email experts foster an environment of mutual respect and optimism. These marketers cultivate mutually beneficial relationships through a variety of efforts such as newsletters, lead nurturing, and more.

Companies may ensure that they keep lifelong clients with something as basic and efficient as an email if they focus on creating relationships. From lead generation through conversion, an email marketing expert should be able to establish meaningful engagement at every level of the sales process.

How to Become an Expert in Email Marketing

The following are some steps to becoming an email marketing expert:

• Get a college degree – While it is possible to work as an email marketing specialist with only a high school diploma, the majority of jobs require a bachelor’s degree in a digital media-related field. Communications, business, advertising, and marketing are common majors for marketing professionals. Because the profession needs knowledge of software programs and automation procedures, you might want to seek a design or computer science degree.

• Look for an internship – An internship in marketing can teach you about digital media and help you build professional connections. Because most email marketing specialists are self-employed, there may be no internship opportunities available. An internship in a related sector, on the other hand, can teach you vital skills and demonstrate to a prospective employer that you have relevant digital marketing expertise. Consider social media management, public relations, or advertising internships.

• Enrolling in a certificate program – While certification in email marketing or a related discipline is not essential to become an email marketing specialist, it may pique an employer’s curiosity and boost the likelihood of an interview. Email marketing, marketing analytics, and content marketing are all included in many online certification programs.

• Make a publication – Many employers prefer to recruit someone who has worked in the field of writing before. Accepting freelance work or self-publishing literature can help you gain this experience. Consider launching a blog, sending out a newsletter, or building your own mailing list. These published works can also be included in your portfolio.

• Create a portfolio – A portfolio is a collection of your past work that you can exhibit to a prospective employer. Employers can examine your work and technique in a portfolio, which may persuade them to hire you. Collect and assemble works of writing or graphic design that you are proud of to make your portfolio.

Qualifications and skills

When hiring email marketing specialists, employers look for both technical and soft qualities. These are some of the talents and qualifications that may help you land an email marketing job:

• Design – The photos and layout of an email, as well as the text, are frequently handled by email marketing specialists. Understanding design principles can assist you in creating visually appealing and engaging email content. Take a design class or look for a design certificate program after reading about design in books or on the internet.
• Analytics – The use of data to make marketing decisions is known as analytics. You can use analytics as an email marketing specialist to determine what content to create, which keywords to employ, and when to send your emails. Understanding how common analytics systems work will help you with your email marketing campaign research. 
• Time management – Email campaign elements are frequently created on a tight timeline by email marketing specialists. This means that learning time management skills can help you do your job more swiftly and efficiently. Find a time management approach that works for you and set personal deadlines for yourself to practice creating under pressure.
• Writing – An email marketing specialist’s core competence is their ability to write well. Developing your writing skills, especially for business, can aid in the creation of a compelling resume or cover letter. 
• Thinking outside the box – An email marketing specialist uses unique and engaging methods to convey company news or promotional information. Employers need employees who can apply innovative thinking to a variety of professional topics. Try coming up with a list of different techniques to boost your creativity.
• Coding Languages – Coding can aid in the formatting of newsletters, the creation of email lists, and the automation of mailings. Simple coding techniques in common languages such as HTML, CSS, and JavaScript should be learned first. You can learn to code through self-study, taking a class, or enrolling in a coding certificate program.

Salary of Email Marketing Specialist

Average Annual Salary as per ambition box – 4.8 LPA

Estimated Take Home Salary – 35,957 – 37,183 per month

2.2 lacs (lowest)

4.8 lacs (average)

14.9 lacs (highest)

The average yearly income for an Email Marketing Specialist in India is 4.8 lakhs, with a salary range of 2.2 lakhs to 14.9 lakhs. Salary estimates for Email Marketing Specialists are based on 64 salaries submitted by Email Marketing Specialists.

The average salary for an Entry Level Email Marketing Specialist with less than three years of experience is 3.7 lakhs per year. The average income for a mid-career Email Marketing Specialist with 4-9 years of experience is 23.3 lakhs per year, while an experienced Email Marketing Specialist with 10-20 years of experience makes 7.2 lakhs per year.

Final Words

For someone who is results-oriented, has some email marketing skills, and is digitally savvy, an email marketer job can be a wonderful fit. It requires a diverse skill set, but it doesn’t have to be extremely complicated or time-consuming, especially when email marketing is automated.

A profession as a marketing specialist has a lot of long-term promise and room for advancement. Marketing jobs are predicted to grow at around the same rate as the average for all occupations. Job growth will vary by the area of marketing specialty, industry, and location.